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Chef Diva Ericka Lassair launches sauce and spice line | The Roux

New Orleans chef Ericka Lassair is spicing items up with her new plant-primarily based etouffee sauce.

“Chef Diva Food items plant-based mostly etouffee sauce is a new brand name, creating a new market place,” Lassair reported.

The etouffee sauce originated from Lassair’s Diva Dawg cafe and food truck’s signature sauce.

“It begun as a topping for warm dogs and then advanced to grow to be a group favored for fries, nachos and wings,” Lassair said.

Lassair, also regarded as Chef Diva, observed that vegan, lactose intolerant, and gluten-no cost prospects were being not capable to take pleasure in her common sauce. Quickly she custom made her recipe to meet all nutritional needs, while maintaining the same signature seasonings.

As a New Orleans native, it’s straightforward for her to grasp distinctive flavors.

“It is satisfying to most palates by initially being whole of flavor, vegan, gluten- and lactose-cost-free,” Lassair reported. “People enjoy New Orleans cuisine, but not everybody can love all the richness of it because of to their specific nutritional limits.”

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Applying her cafe and catering expertise, Lassair was thrilled to launch her sauce line with spices to match in other marketplaces exterior of New Orleans in July. On the net gross sales will begin in September.

To offset the economic difficulties the pandemic has triggered her cafe and food items truck, Lassair reported she has pushed to develop her catering organization. “I am also continuing to expand on my plant-centered sauce and spice line, Chef Diva Foods,” she additional.

Lassair has a extensive background in the cafe business enterprise. After graduating from Southern College in Baton Rouge with a degree in advertising, she labored in finance in Dallas. 6 a long time afterwards, subsequent Hurricane Katrina, she returned home and enrolled in culinary college at Delgado while operating at Commander’s Palace. In 2012 she opened Diva Dawg on Journal Road.

Lassair has appeared on Desired destination America’s “Final Simply call Foods Brawl,” “Flip My Food items,” and, most lately, “Kitchen Queens.” She is the 2014 winner of the Urban League of Bigger New Orleans WIB Pitch Challenge and the 2015 Cash One Company Program Pitch winner.

Lassair was named Tory Burch Foundation 2016 Fellow/Ambassador and was highlighted in the January 2017 difficulty of Vogue journal. She has also shared her journey in Cosmopolitan’s “Get That Lifestyle,” and on an episode of Fashionable Hero streaming on Amazon Key.

Lassair was showcased in Essence journal as a superstar chef for Essence Eats and has an visual appeal in the motion picture “Girls Trip” in the Diva Dawg Foods Truck.

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