AUSTIN, Tex. —
Afia, a Mediterranean food stuff organization headquartered in Austin, Texas, driven by a mission to make food items effective, introduced its latest flavor, Sunlight-dried Tomato Falafel, currently on Afiafoods.com and in find retail shops, which include Bristol Farms, Mother’s Industry and All-natural Grocers, all new retailers this month. The products will be out there in added retailers in the course of the drop.
Sun-dried tomato falafel, which retails for $4.99 for a 5 serving bag, is a radiant blend of garbanzo beans, sunlight-dried tomatoes seasoned with Mediterranean herbs and spices. The R&D workforce used months screening to come across the most sturdy sunlight-dried tomato flavor that reminded Afia Founder Farrah Moussallati Sibai of household. The solar-dried tomato variety is vegan, gluten-totally free, soy-cost-free and nut-free of charge and all set to provide in 10 minutes. To purchase, visit afiafoods.com.
“Falafel and tomato go hand-in-hand in Syria, and you will always locate them served alongside one another on the table. When my personal daughter aids out at the manufacturing unit, she provides alongside tomatoes and salt to have on the aspect with the Afia falafel,” explained Moussallati Sibai. “We established out to recreate that flavor combo in this most recent addition. It took us months to come across the great sunlight-dried tomatoes with a brilliant, fresh new style that were being not too tangy.”
This is the initially new SKU Afia has released considering that April 2020 and will be Afia’s sixth SKU.
Moussallati Sibai, who is of Syrian and British descent, established Afia with her spouse, Yassin Sibai, employing the minor black recipe guide that her mother-in-regulation introduced with her when she arrived to The united states when fleeing the war in Syria. Moussallati Sibai herself had endured enormous particular tragedy and terrific reduction just before beginning around in Austin and skipped the flavors of household. She promptly observed the relevance that food items performed for so a lot of people as a relationship to property — and set out to introduce the American purchaser to current Mediterranean favorites, using top quality, total meals components.
The new flavor launch follows a stellar yr for the developing Mediterranean food items brand, which elevated distribution by 340% above the very last yr, secured its very first round of $1MM in financing, strike $1MM in revenue just after only two many years on the shelf with initially retail spouse, H-E-B, and unveiled new packaging and model identification in June. Afia is out there at 900 retail locations nationwide together with Amazon, Bristol Farms, Farmhouse Delivery, H-E-B, Mother’s Current market, Purely natural Grocers, Sunbasket, Walmart and on Afiafoods.com.
Afia is focused to nourishing the local community by way of a lot more than foodstuff. Further than typical donations to area food items banking institutions, Afia is dedicated to supporting their local community of refugees via employment and mentoring.
Afia, which indicates “to your health” in Arabic, is a Mediterranean food stuff business headquartered in Austin, Texas, driven by a mission to make food potent. Launched by Farrah Moussallati Sibai, who experienced resettled in Texas right after enduring terrific own tragedy and loss in Syria, Afia’s products infuse the meals of her past with present day flavors. Using her mom-in-law’s tiny black book of aged Syrian loved ones recipes, Moussallati Sibai started offering Afia’s signature frozen falafel and kibbeh at one particular farmers’ current market in 2017. Afia proudly turned a person of H-E-B’s Provider Diversity Supplier of the Calendar year award receiver and a Chobani’s Incubator model, both in 2019. Afia now presents 6 various solutions at far more than 900 areas nationwide and on the web. Afia is committed to nourishing the neighborhood via more than food. Over and above typical donations to local food stuff banks, Afia is dedicated to supporting their nearby local community of refugees through work and mentoring. For a lot more on Afia and their mission, take a look at afiafoods.com or stick to @afiafoods.