Pita Mediterranean Road Food items, a quickly informal chain featuring new, created-to-buy chicken gyros, road pitas, mezza spread, rice bowls, salads and dessert, has a new way to provide consumers in the Southeast — concession-design and style stands in several places of Georgia, in accordance to a firm press launch.
Pita operates areas at Marietta Square in Marietta, Ga, Mercedes-Benz Stadium in Atlanta and Halcyon shopping shopping mall in Alpharetta, Ga.
“We are encouraging our franchisees to open locations on school campuses, meals halls and stadiums,” Nour Rabai, PITA Mediterranean Road Food stuff CEO, stated in the launch. “Final calendar year, we saw a large change from brick-and-mortar stores to food stuff halls. We discovered that the value of operations is substantially reduce at these types of places and there is a large profit to the day by day visitors that these spots deliver.”
The COVID-19 pandemic shifted Pita’s assumed procedures on the long run of the rapidly casual chain. Rabai realized the charge of opening a concession-design and style stand would be 25% decreased than the price of a brick-and-mortar locale. Functioning a stand in a food stuff hall, for occasion, removes the need for a dining place, entrance-of-household employees, fountain devices and far more.
PITA is making it possible for franchisees to operate 3rd-occasion supply platforms and curbside support at their concession-design and style kitchens if the solution is accessible at the meals hall or other spot. The stalls will commonly serve the identical menu as the brick-and-mortar spots, with a couple of exceptions. Pita’s rapid-company stand at Mercedes-Benz Stadium serves an abbreviated menu and keeps the same hrs as its concert events and sporting situations.
PITA has signed a person franchisee to a 6-store university campus deal in the Southeast, masking Georgia, South Carolina, North Carolina, Florida and Alabama.
“It can be about conference everyone’s desires, and that’s what the food halls present,” Rabai reported in the release. “A purchaser might arrive to the corridor for barbecue but have an curiosity in seeking one thing else at Pita. That is an include-on sale for us. There is a mix of food range at the foods halls that visitors cannot get all over the place else.”
Rabai views the concession-style concept as a potential for eating places, but Pita will still open brick-and-mortar areas.
“That’s been our model due to the fact working day 1. All we are carrying out is providing franchisees a secondary possibility,” Rabai reported in the release. “This is the foreseeable future for us as a concept.”
The Georgia-primarily based chain has locations all over the Southeast and is growing into the Midwest. Rapidly Everyday named Pita to its Top rated 100 Movers & Shakers in 2020 and 2021.